It’s key to inform new customers about a product’s ingredients, benefits and instructions in quick, simple and conversational copy that connects with them. I continuously monitored consumer feedback and made edits, as well as created completely new copy, in order to provide the best shopping experience. The brand voice was important to maintain by balancing creative tones, as well as delivering information that the customer took into consideration before making a purchase.
As of November 2018, revital U encourages individuals to begin feeling increased energy, improved focus and weight management, available in three product forms: coffee, capsules and hot chocolate. The products themselves can be purchased as tubs, sticks or capsules.
Below is original copy I wrote for the available products:
Smart Coffee Tub
revital U Smart Coffee was created to do more for you. Enjoy your favorite time of the day with a cup of coffee that will help you feel like the best version of yourself! Begin experiencing increased energy, improved focus, and help with weight management.
Mix one scoop into hot water, oatmeal, juices, smoothies and even vanilla ice cream! When taking the recommended daily scoop, a tub will last 30 days.
Smart Coffee Sticks (Box of 30)
Never go without your daily cup of revital U Smart Coffee with our single serving sticks. Keep them in the office, in the car or in your bag for a boost of energy wherever you go! With one cup a day, start feeling like a better you thanks to the weight management benefit.
Mix one scoop into hot water or the food/beverage of your choice. When taking the recommended daily stick, a box will last 30 days.
Convenience and energy go hand-in-hand with revital U Smart Caps. Make the most of every day by taking one capsule a day! Begin feeling an uplifted mood, overall increased energy and a suppression in your appetite.
When taking the recommend daily capsule, with breakfast or lunch, a box will last 30 days.
Smart Cocoa Tub
revital U Smart Cocoa is the perfect drink to keep you warm this winter. Our organic raw cacao base provides a delicious chocolate taste you can enjoy, while reaping amazing benefits! At only 25 calories per serving, you can drink one cup a day and begin experiencing more energy, improved mental focus, and help with weight management.
Sourced from green coffee bean extract, it contains 100 milligrams of caffeine – a similar amount in a regular cup of coffee. When taking the recommended daily scoop, a tub will last 30 days.
Smart Cocoa Sticks (Box of 30)
Warm up with a cup of your favorite hot chocolate wherever you go this holiday season. Our decadent Smart Cocoa is sugar-free, dairy-free and guilt-free at only 25 calories per serving!
Mix one stick into hot water or recipe of your choice to start experiencing a boost in your energy, improved focus and a suppression in your appetite. When taking the recommended stick, a box will last 30 days.
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