As the first Community Manager for revital U, a wellness start-up, I had the opportunity to build the foundation for its social media presence. While contributing to the social calendar, I collaborated with the graphic design team to maintain the brand vision and voice.
In its first year, revital U released three products. I promoted each one on social media to both customers and distributors (Smart Coffee, Smart Caps, Smart Cocoa). On Facebook, the biggest social media platform, I shared new product launches, special purchase deals and educated consumers. I always created content from the perspective of a new person who wanted to learn more. Acting as the brand voice, the copy was conversational and informative.
To put the products into context, I created a series of seasonal recipe posts. I sourced the recipes from customers and distributors, and gave them credit. This was a popular series with high engagement.
When a person decided to begin their journey with a revital U smart product, it wasn’t just a dietary supplement they were taking – it was a lifestyle they were creating. The products were aimed towards healthy adults who wanted an increase in energy, better focus throughout the day and help with their weight.
I connected with distributors by featuring their photos and sharing the revital U lifestyle of energy, excitement and adventure. I also tapped into everyone’s love for a simple cup of coffee.
As with any retail company, holidays are a key time to promote products. On Valentine’s Day 2018, special edition Smart Coffee tubs with red lids were sold. On Mother’s Day and Father’s Day, the images used had a consistent color scheme. Quotes were used for both holidays and the social media copy encouraged engagement, by asking consumers to share the best advice they’ve received or recall one of their fondest memories.
There is power in knowledge. Educating consumers on the smart products was essential and this series made it possible through the FAQs I created, which may have been overlooked on the main website’s footer. By learning more about each smart product, consumers were able to easily incorporate them into their daily lives. If they had additional questions, they could simply click on the link provided for more information.
Everyone loves to be inspired, especially when they’ve had a tough or slow day. If a person was scrolling on Facebook and saw an uplifting quote, it could brighten their day. I strived to balance promotions and informative material by sharing inspirational quotes that also complemented lifestyle posts. I was careful with the quotes chosen, leaning towards my favorite writers.
While I focused on Facebook, I knew the importance of promoting the other social media platforms, like Instagram and Twitter. With help from the graphic design team, I shared these images and added promotional copy that sparked engagement.